Email Marketing Segmentation Strategy

Email marketing is one of the oldest strategies but still remains between your most effective and sustainable marketing methods.

How come that?

Because your email list is going to be perhaps your most effective asset, if you’re seriously interested in building an online business.

Quite often it’s not about the software or product per se, but about the client information… Think about it!

Lots of the biggest companies and corporations nowadays are highly valued as a result of data they possess: take Facebook as an example.

Do you consider it’s that hard to hire several programmers to recreate a public media platform just like FB? Of course not!

It’s about the personal information they possess, data is the new engine oil.

Therefore, prior to trying to sell anything to anyone, be always sure to fully capture the lead’s name and email address.

To nurture and follow-up with them afterwards, you can use the strategies I email marketing 2020 am illustrating in this video recording: they can be called Soap Opera sequence and Seinfeld collection.